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So, how did I get to this point? Let's start with a few anecdotes about my lifelong liquid love affair. Like most unhealthy habits, it probably started at home. Papa always had plenty of pop in the icebox, and while we weren't allowed to imbibe freely at mealtime, I don't remember a time when I didn't see at least two 2-liter bottles in the fridge. His preferred pop? Shasta brand Sparkling Black Cherry Soda, ideally in a glass bottle the way it was meant to be consumed. Very hard to find these days, but he was a connoisseur of fine phosphorescence, and like most good fathers, he passed his passion on to his first-born son. So... thanks, I think?
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For a while during college I worked for MTV/VH1 as a production assistant on their live productions and awards shows. It was a lot of fun, and carried with it many perks, including free promotional items. This was circa 2001, and RedBull had recently launched their aggressive U.S. marketing program which included product reps driving around in promo vehicles delivering free, ice-cold cans of what promised to give us "wings" to sporting events and festivals. I can imagine their marketing execs sitting around a table and plotting "How can we get everybody hooked on this stuff? How about we give it away for free, and then we'll have a country of energy drink addicts who are loyal to our brand!" Aaaaaaand that's exactly what they did. At one awards show I remember that we had so many cases of donated RedBull in the event office that we were able to build a castle wall out of them, complete with turrets. Can you guess who got to take the leftovers home with them afterwards? That's right, the PA's! I didn't even have milk or fresh vegetables in the fridge during undergrad, but I had a constantly replenishing stack of RedBull cases in the apartment that we used as an extra piece of furniture. I know it's an acquired taste for some, but I would even drink RedBull just for the flavor. The marketing strategy worked, and I loved every can I drank for over a decade.
By now you might be thinking "Gee whiz, for someone who's making a statement about quitting soda, he's sure gushing a lot about how much he loves this stuff!" And I get it, but there's a point. I want you to see that my affinity towards the fizz has been a proactive pursuit. Something I sought after because I appreciated it more than the average American. I hereby swear that I have not taken one swallow for granted. In fact, I have reveled in the fact that I was raised in a time and a place where we can afford to have a bottle of Coke at dinner (or lunch, or between meals, or during fourth meal, or while driving down a freeway towards anywhere we want to visit.) It is a symbol of prosperity, a symbol of opportunity, of freedom to choose, of innovation, of the pursuit of happiness even. I mean just turn on the TV - sharing a Coke with someone else has become a symbol for the American Dream! (Yes, I just made a patriotic statement with colored sugar-water.)
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Let's get back on the Highway...